Alec Bradley is the name of a popular brand of handmade cigars established in 1996 by Alan Rubin, the son of an importer of hardware supplies. Rubin launched his brand, named after his children, at the tail end of the cigar boom of the 1990s and entered a clogged market.
After failed initial schemes at producing cigars targeted to golf courses and flavoured after-dinner cigars, Rubin managed to carve out a tenuous niche selling budget-priced cigars to tobacconists. In 2007 the company managed to break through to a broader market with the introduction of its full-flavoured “Tempus” line.
As of 2011 the company was selling between two and three million cigars annually to consumers around the world.
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